Classic Gold is a broad mix service of hits from the last four decades. Appealing to a predominately female audience and older 35 plus listeners, it complements Chiltern FM and Horizon FM.
Hertbeat FM is an adult contemporary aimed at 25 to 54 year olds playing tracks from the 80s, 90s and today. Its speech focuses is on Hertfordshire, and it provides a wide variety of local news and information of particular local relevance.
JACK fm is a music radio station which complements existing local commercial radio by appealing mainly to older adults through a distinctive “no format” blend of quality popular pop / rock and classic rock music and specifically avoiding dance and current pop hits, supported by concise local news and information. The style of the radio station is built around a free sounding theme which, for most of the time, replaces traditional highly formatted radio presentation with listener vox-pops and well produced short voice-links which are distinctive, entertaining and different. However, the focus of the station is with 35 to 54 adults, with a male 40 something as its core target listener – traditionally a demographic that have grown up with commercial radio but have increasingly found themselves switching to music services provided by the BBC, especially BBC Radio 2. JACK fm’s speech proposals will also act as a significant point of difference to existing ervices.
Easy Radio is a music based service playing a range of easy listening genres featuring familiar music from 60s to today and drawn from a broad library. A significant element of the music will be from artists with a country crossover influence including rock, folk and blues. Its unique play list embraces the country classics of The Dixie Chicks to Shania Twain, alongside a broad selection of strong lyrical songs from The Eagles to the Beautiful South, Texas and many more. Easy’s speech, with news, relevant information for the audience and an element of interactive programme, will also act as a point of differentiation.
Specialist Music will achieve considerable broadening of choice over existing services.
Local Speech is the only news and speech service in the region. As such it will cater for the untapped demand for news and information. With a minimum of 30% of content generated from within the area and unique to the area, the channel will broaden local radio choice significantly.
Mercury Plus is based on the popular St Albans and Watford FM service – Herts Mercury 96.6; a music led service, playing a wide spread of hits from the 70s to today, including Hot AC, 80s & 90s, 70s and classic album track genres.