Hereford & Worcester

Its the 6th June and the sun is shining, so hopefully this now marks the start of summer. For us it mark’s the closing date for applications for the Herefordshire and Worcestershire multiplex, something MuxCo Hereford & Worcester Ltd has submitted its application for.

Behind the bid, alongside us, are Town & Country and local radio man (and the theme tune writer for Gladiators no-less), Muff Murfin. It was an interesting licence area to plan, covering a number of urban areas and also a lot of green space, so it was a little more complex getting the transmitter network right.

We have included an interesting selection of new radio formats to complement the existing local services of Wyvern FM, Sunshine and the BBC, ranging from an interactive youth service, Shuffle, to a classic rock station called Smithy Rock, and a new local speech station too – Local Live. I won’t bore you here with all the detail but you will find a copy of the application online here. In the meantime, its off to the pub for a well earned drink and to think about the next project. As always, please send us your views and comments to gregory@muxco.com.

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