RAJAR has today released audience research for the Quarter ended March 2012 and its great to see further strong growth in digital radio listening.
Key headlines for RAJAR are:
- 45% of the population has tuned in via any Digital platform
- 22.1 million adults have access to a DAB receiver up 12% year on year
- For the first time there has been more than 200 million hours recorded for DAB listening
Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.3 million in Q1 2011).
The share of all radio listening via a digital platform is now 29.2% (against 26.5% in 2011), with DAB’s share increasing by 15% to 19.1% of all listening (16.7% in 2011).
The share of all listening through DTV is now 4.4%, with Internet’s share at 3.9%.