Boo.

Big sighs at MuxCo HQ as we’ve just found out that we’ve sadly not been awarded the licence for Herts, Beds and Bucks. It’s  instead been awarded to GCap subsidiary NOWdigital. Congratulations to Matt and Nicky at NOWdigital for putting together a winning application.

Succesful or not however, we believe strongly in our model for local multiplexes and that for digital radio to grow and develop that there needs to be a solid opportunity for all broadcasters large and small to take part. We’re very happy with our recent applications for Northeast Wales and West Cheshire and Herefordshire and Worcestershire and we’re working hard to put together great bids for more areas that are being advertised.

Right, time for a beer.

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