In addition to MuxCo Ltd (49%), Lincs FM Group Ltd have a shareholding (51%) in the multiplex.
Lincs FM Group
Lincs FM Group owns and operates 10 analogue radio stations across Lincolnshire and the North East, a number of which simulcast on local DAB multiplexes. The Group was formed in 1991 to apply for the local radio licence for Lincolnshire, the first licence to be competitively advertised by the Radio Authority. Whilst most commercial radio companies have grown by acquisition, Lincs FM Group has grown primarily by winning licences by competitive award. The group has been awarded 9 local licences, and only undertook its first acquisition in 2007, acquiring Loughborough’s Oak FM.
Lincs FM Group has built its business on its commitment to distinctive and high-quality local radio, and on its strategy of expanding organically by applying for new licences in areas that make commercial sense to the Group. Lincs FM 102.2, which launched in March 1992, has long sustained some of the country’s best RAJAR figures as well as twice being nominated as Sony Station of the Year. The Group has since won many major industry awards. Whilst the Group has been involved in DAB for several years as a service provider, the Lincolnshire multiplex provides an opportunity for involvement as an owner. As such, it also provides the correct environment for the Group to ensure that more of its stations have a future in the digital landscape, as well as to develop and provide new services that complement the existing services it provides in the county.