The shareholders of MuxCo North Yorkshire are MuxCo Ltd (40%) and The Local Radio Company (60%).
The Local Radio Company
The Local Radio Company plc (‘TLRC’) owns and operates 27 local radio licences across the UK, from Falkirk in Scotland to Eastbourne, and from Hastings to Yeovil. Based in High Wycombe, TLRC was formed in 2004 to purchase the entire share capital of Radio Investments Ltd (one of the first investors in commercial radio, investing in London’s Capital Radio back in 1973). TLRC jointly owns and operates the national sales house First Radio Sales in London and Manchester with UTV, creating radio advertising and marketing campaigns on 113 local radio stations across the UK. Within North Yorkshire, TLRC operates Minster FM, Stray FM and Yorkshire Coast Radio.
The senior management of TLRC were founder shareholders in the regional multiplex company MXR, demonstrating their commitment to ‘going digital’ in a cost effective and profit generating way. It is the intention of this same management to do the same on behalf of its stations in TLRC through MuxCo.
TLRC recognises that the future of broadcasting will be digital and is committed to ensuring the group itself has a digital future. However, TLRC believes that a number of the existing DAB business models that have been adopted do not reflect the concerns and financial status of the smaller radio companies, such as TLRC. In addition, the management have kept a watching brief on the development of new digital technologies. The group’s strategy is to play an active role in the development of digital radio, and to ensure that it goes digital at the optimum time.