Month: January 2008

  • Lincolnshire DAB Licence Submitted

    I don’t know, two posts in two days, this is almost like a real blog!

    Today we submitted our application for the Lincolnshire multiplex alongisde our partner shareholder, Lincs FM Group. Michael Betton and the Lincs FM team have been a really great bunch of people to work with and collectively we’re very pleased with what we’ve submitted and the coverage across the County that we’re able to achieve.

    I think it’s also good to see Lincs FM creating a new service for the multiplex – Lincs Country. Country music scored well in our research and it’s defintely a format that will grow listener choice in the area.

    Picking up on a theme from my last post, Lincs Country is another example of the commitment that the smaller radio groups are putting into DAB. Lincolnshire’s an area that the Lincs FM team know inside out and its these deep connections that will allow this new station to be succeful in both audience and revenue terms.

  • Ofcom Goes MuxCo for Gloucester

    Even though Gregory tried to send me out of the room as I am apparently ‘cursed’ when i’m in the office on award days, MuxCo Gloucestershire Ltd has been awarded the DAB Digital Radio multiplex licence for Gloucestershire!

    We are very pleased, especially for the common service providers who are on both Hereford & Worcestershire and Gloucestershire as it gives them great coverage for their stations over the entire area.

    I think it’s sometimes easy to get distracted by the announcements from the big boys about DAB investment. However this and the other recent awards to MuxCo shows that a great deal of the smaller operators in the radio industry are very committed to the platform. Up to now DAB has been out of reach of many of these small operators, but now as owner-operators, they can invest in the platform and reap the benefits of growing their audience and coverage.

    I’m off to the pub.