Channel 4’s Win

Congratulations to Channel 4 and 4digitalgroup on the award of the new national digital radio multiplex. It’s good to see Ofcom award the licence to a new entrant to digital radio, and also acknowledge the benefits of having service providers as shareholders.

Both applicants (4DG and NGW) bid with ambitious proposals to take digital radio forward. Each applied with a number of new radio stations that would appeal to both new and existing DAB listeners, and further broaden listening choice.  A combination of new exciting audio services and new types of data services, will provide reasons for many consumers to look at DAB digital radio for the first time.

Whilst existing operators kicked off DAB in the UK by investing strongly in this new distribution platform, they have been rewarded with prime digital real estate to grow their audiences and revenue. New operators, like Channel 4, with new ideas will help take DAB into a different direction for new audiences and help reinvigorate the platform. It’s good to see these new operators rewarded for their efforts as well.

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